Posts by Eric Kim

Insights and updates written by Eric Kim about AI technology and Shopify CRO.

man standing before his cognitive biases, seeing the solution

This is why most A/B tests fail unnecessarily

What if nearly every A/B test you’ve run was doomed from the start? Human bias, guesswork, and statistical blind spots quietly sabotage results—costing you conversions you never knew you lost. AI sees what we can’t. Are you ready to face the truth?

Eric KimMar 2, 2025

4 min read

Announcements

Cuped.ai is in beta & looking for early-access Shopify stores

We’re officially in open beta, and we’re looking for Shopify stores that want to supercharge their conversion rates with cutting-edge AI automation. If you run an ecommerce store and want to optimize your site effortlessly, this is for you.

Eric KimFeb 23, 2025

1 min read

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